Roku is planning a big advertising push

Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Roku hunts for agencies.
• Klarna's influencer council.
• TikTok beauty trends.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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Roku is looking for a new ad agency to help position it as the king of streaming

• Roku is looking for a new ad agency to handle its business for the first time in several years, Patrick Coffee reported.
• Roku plans to run its largest-ever advertising campaign in the fall.
• The campaign will attempt to position Roku as the dominant streaming brand, a source said.

Read the story.

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Inside Klarna's influencer council, which the $31 billion fintech giant hopes will create a blueprint for responsible influencer marketing

• Klarna launched an influencer marketing council in March, focused on boosting responsible marketing, Molly Innes reported.
• The fintech giant has come under fire previously for running 'irresponsible' social media ads.
• Insider spoke to four members of the council who outlined its strategy and ambitions.

Read the story.

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How TikTok is reshaping teens' beauty and skincare brand preferences, according to new data

• CeraVe took the crown as the No. 1 favorite skincare brand in a new survey of 7,000 US teens, Sydney Bradley reported.
• The Ordinary also ranks as a top brand thanks to "skinfluencers" like Hyram Yarbro and Young Yuh.
• TikTok is reshaping these teens' preferences, Piper Sandler said in its recent report.

Read the story.

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More stories we're reading:

• Ads on Facebook with voter fraud conspiracies were running as recently as this week (Insider)
• Netflix has landed the streaming rights to Sony's future 'Spider-Man' movies and franchises like 'Jumanji' (Insider)
  
• Companies are staying silent amid beauty guru James Charles' sexting scandal (Insider)
• Hackers scraped data from 500 million LinkedIn users – about two-thirds of the platform's userbase – and have posted it for sale online (Insider)
• P&G worked with China trade group on tech to sidestep Apple privacy rules (Wall Street Journal)
• WarnerMedia's CEO says that in 2022 his movies will debut in theaters before they stream (Vox)

Thanks for reading and see you Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.